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Paint Color Matters: Professional Repair Options

Modern urethane and polyurethane car paint has only been around since the 1980s. Before that, acrylic stoving enamels provided a tough and shiny finish. Now, automotive manufacturers sometimes use electrocoating, which involves submerging vehicle panels in primer, then binding the coating to the metal with electric currents to provide a color-saturated finish designed to last as long as the vehicle.

Ford plants currently use a “3-wet” process that involves dipping automobile panels into a solvent-borne primer followed by a solvent-borne basecoat. The part then goes into a solvent-borne clearcoat bath and the finish is baked on.

Henry Ford thought black was the only suitable color for his Model T. These days, advanced technology allows us to choose nearly any custom color or finish for a vehicle. That’s great news for drivers that are particular about the color of their car. Some experts estimate that 35% of car shoppers will walk away if their vehicle of choice isn’t available in their preferred color.

Having such a wide variety of choices means that repairing scratches has gotten more complicated and expensive, though. Custom finishes like matte color, metallic and pearl finishes add extra expense to the purchase price. Repairing specialty finishes is also more expensive than repairing a traditional automobile paint job.

This is the least expensive option if you want professional paint scratch repair at a body shop or dealership. It’s a temporary fix. Airbrushing lasts about as long as touch-up paint; less than two years under normal conditions.

Hiring a professional to airbrush a scratch can cost between $300 and $1,500, depending on your car’s finish and the severity of the scratch. If you decide to have a scratch airbrushed, be careful when polishing that area in the future to extend the life of the repair.

Complete repair
Auto body shops and dealerships will hand you a big bill to fix your scratched car. A complete repair involves sanding the entire panel where the scratch is located and repainting the area. The panel will also get a new clearcoat. This is a permanent fix, but it’s also the most expensive option.

For smaller or shallow scratches, many car owners choose the DIY route in an effort to save money. Touch-up paint in a matching color makes sense, but it doesn’t often turn out as expected.

A scratch forms a “V” shape in the paint, and touch-up paint covers the scratch, but sits on top of the raised edges, as well. You can make the entire damaged area a uniform color, but the scratch remains visible.

For very deep scratches that go down through the clear coat and the paint color, it’s best to use touch-up paint and keep it contained within the “V” of the scratch as much as possible. When the repair is completely dry, use the Quixx Paint Repair pen to seal the scratch with genuine clear coat to prevent further damage to the area due to oxidation or paint blistering.

The Quixx Paint Scratch remover actually reforms the paint and clearcoat, completely erasing the mark. A leading consumer magazine rated this product #1 in the best car paint scratch remover category. Plastic deformation works to push the paint back into the scratch under the pressure of the polishing compound. The finish formula restores the shine to the area, rendering the damage invisible. This product works on all finishes; even metallic and glossy.

The Quixx line of paint repair products saves drivers from outrageous auto body repair bills. You can find the Quixx Paint Repair pen and the Quixx Paint Scratch remover on Amazon or at big-box retail stores all over North America.

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